6 learnings from the 'Pecha Kucha' cases at the Fundraising Inspiration Day

'The sound of a conversation' is what Pecha Kucha literally means. A concept that originated in Japan to encourage students to make their presentations creative while keeping them short. In 6 minutes and 40 seconds you present your story in 20 images – 20 seconds per image. Concise and powerful, and the latter is exactly what Kentaa stands for.

During Kentaa's Fundraising Inspiration Day, six Kentaa clients accepted the challenge of this presentation concept and told about a successful campaign from the past period. From this we were able to record six important learnings. (Don't like to read? Watch the videos)

1. Involve your potential (young) target group to actually reach and bind that target group.  Philip van Ballegooie of Health Foundation Limburg wanted to reach and bind more young people. Therein lay his challenge. He managed to do it by utilising the target group. How? By setting up a student board that was allowed to devise and implement fundraising concepts. Within no time, twelve applications came in for eight available places. The group was given carte blanche, freedom and trust, for fundraising. This resulted in Students Fight Cancer, with the Run to Fight Cancer event, which Health Foundation Limburg, after much success, will now also apply in other cities. 'Young people like to volunteer for a cause they support. They have a large network, know how to generate media attention and know everything about social media; where the target group is located. In this way, the foundation not only reaches the desired target group, but also binds them.'
   
   
   
   
   
2. Focus on the 'community' feeling.  ALS Netherlands annually organises the Tour du ALS climb of the Mont Ventoux to raise as much money as possible for their foundation. In the accompanying online campaign, the family feeling, the feeling of mutual connection, is paramount for participation in the Tour. Participants have a family member or friend who has the disease or has died from it. Participants must raise € 1500 to participate, an amount that symbolizes the 1500 people in the Netherlands who have ALS. A high amount, though it is always achieved. The foundation supports the people in fundraising, gives attention to the fundraisers in the country to stimulate participants and does extensive online reporting of the event to inspire those who stay at home to participate in the future.
   
   
   
   
   
3. Apply gamification and look at new forms of recruitment.  The outbreak of corona meant that in 2021, for the first time in years, no door-to-door fundraising campaign of the Brain Foundation could take place. Eva Schreuder and her team therefore had to focus on new ways. In this case, collect online with Digicollect. The walking app 'Ommetje', which they had just launched, offered the organisation unexpectedly great opportunities: during the lockdown, the Netherlands went for a massive walk. By taking a walk, one could earn so-called XP points. The more you walk, the more points you get and that's how you get higher in the ranking. This created competition, especially within groups of friends. This form of gamification was also linked to Digicollect. Walkers received XP points for creating an online collection box and for donations. In this way walkers, who had no link with the foundation or intrinsic motivation to raise money, were still involved by the competition element and in some cases even committed themselves to the foundation for a longer period of time.
   
   
   
   
   
4. Offer a simple action perspective.  In the event of major humanitarian disasters, the cooperating aid organisations join forces under the Giro 555 umbrella. In the campaign 'Together in action for Ukraine', a number of elements were important: creating clarity, urgency and using one channel. But another interesting learning emerged: that of a simple action perspective. Ease of payment with a Tikkie and a QR code on television, and sharing convenience with WhatsApp. Online fundraising seems to be a new timeless mechanism, which can easily coexist with old timeless mechanisms. They offer everyone opportunities to show social commitment.
   
   
   
   
   
5. Focus on a concrete audience-oriented goal; use the power of a topic/activity that connects (a group of) people. Under the name Creative Funding, voordekunst supports cultural institutions in their crowdfunding activities. These are campaigns aimed at small and large target groups, where the importance of the strength of the subject/activity is very great. You don't always have to reach thousands of people, it's about reaching those people with a topic they're emotionally connected to. Then the willingness to give is there. Important other points to take with you for a successful campaign: prepare it well (in terms of time), work with a team and keep in touch with the donors afterwards (crowdfunding is only the beginning).
   
   
   
   
6. Respond to young people’s willingness to contribute.  Evie van Maanen of World Vision sees that today's young people are touched by and stand up against injustice in the world. They want to contribute by  standing up for children and young people here and on the other side of the world, who are having a harder time than they are. By showing that they can make a difference, giving them confidence and attention, you give them the feeling of being meaningful.